Madeleine Joly is a graduate of the Institut Français de la Mode. After a formative experience at Dior, she launched her own label as a natural continuation of a lifelong obsession with fashion.
Her aesthetic is shaped by her international path: the clean lines and restraint of Japan, the layered palettes of English interiors, and the flair of Parisian dressing.
Her work is driven by contrast — structure and fluidity, minimalism and bold print, elegance and ease.
the brand Madeleine Joly was born on the road. While traveling through India, Thailand, and beyond, Madeleine met the artisans who would become her long-term partners.
Each piece is designed by Madeleine in Paris, and developed hand in hand with the artisans to refine the cut and perfect the pattern before it is released. Crafted across the world, the garments reflect a shared vision of precision, style, and mutual respect. The designs draw inspiration from vintage photographs and travel memories.
Garments are transported by land or sea whenever possible, in an effort to reduce environmental impact. This is a wardrobe built slowly and thoughtfully, for women who dress with intention.
We release four drops a year — Spring, Summer, Autumn, and Winter.
Each is a limited edition, designed to preserve the uniqueness of every garment and avoid overproduction.
There are no restocks. Just carefully edited collections, made in small quantities, with the rhythm of the seasons in mind.
At Madeleine Joly, transparency and craftsmanship matter more than labels. Rather than highlighting where something is made, we focus on how and by whom.
We work exclusively with ateliers that combine heritage know-how with modern working conditions. From hand-woven silks to finely block-printed cottons, every fabric tells a story — one rooted in culture, expertise, and care.
The idea is to draw from the world’s fabrics and savoir-faire, producing each piece as close as possible to the source: Thai silks are crafted in Thailand, Italian cottons in Europe, and block-printed textiles in India for instance.
